What’s the attraction of eSports market?

What’s the attraction of eSports market?

E-sports market is rapidly developing, a large number of major global companies have joined it in recent years. For example, in January of 2017, Visa payment system signed a title partnership with SK-Gaming, an eSports team, and Audi, the German auto group, became a sponsor of Astralis club. Investments in eSports are not niche opportunities anymore, more and more representatives of traditional business come to the awareness of how promising is the eSports audience in terms of marketing.

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